Needless to say, the thrill of live concerts and festivals are a paradise for music lovers. An entire industry, the artist community and their fans eagerly await the return of live concerts.
However, as we move through this unprecedented global pandemic, the future may not involve a return to “normality” as we knew it.
The fundamental response to the closure of live events was to find digital alternatives. The entire music ecosystem has reinvented the way to continue enjoying live performances, thanks to live streaming and virtual live experiences.
Livestreaming: a trend that is not stopping
The rise of live streaming at home via smart TVs and smart speakers represents a trend that we see in different areas of leisure and entertainment. This shift in consumer behaviour occurred fairly organically across all major social media and video platforms like Wavezoo, which quickly pivoted to convert to these new, online live music experiences.
Live streaming can be accessed for free on social networks and online video platforms with different monetisation options (advertising, sponsorship, tips). Another model is through the purchase of a one-time access ticket, which is then referred to as ticketed live streaming.
These live virtual experiences are ultimately audiovisual formats defined by a number of key components: production, staging, broadcast quality, interactivity and personalisation.
The initial and immediate response of the artist community to the first live concert closure was a form of “conversational” live streams, mostly home-made, trying to keep the connection with fans.
In addition, global artists such as David Guetta‘s record-breaking “United at Home” experience, have organised live broadcasts that are better produced, and have raised funds for COVID-19 Relief.
But, what can we expect from now on?
Party Trends 2022 to keep an eye on
Micro Events
Sometimes you will achieve your event goals faster by keeping it simple. The idea of pop-up parties is ambitious and attractive: to combine the care of planning with the idea of the intimate-getaway party.
The idea is to organise an exclusive event, for less than 20-30 people, in which there is no lack of details as it requires a minimal setup to achieve audience engagement.
From micro weddings to micro parties for smaller groups, the rising of this kind of events are all about providing a personalised celebration with those able to join.
Hybrid events
A hybrid event is an event that takes place in a physical location, which is also attended by an online and interactive audience. In fact, you may have already attended a hybrid event, as these events have become increasingly common in recent years.
They have the advantage of offering the proximity of face-to-face events and the security and accessibility of online events:
- They eliminate borders.
- They reduce costs.
- They offer the opportunity to recruit international artists who may have been difficult to book for face-to-face events, due to commitments or distances between countries.
- Hybrid events also provide the opportunity to attract different types of audiences, but it is undoubtedly a great challenge to offer memorable experiences at a distance.
Live streaming parties
If you’re a musician or work in the music industry, live streaming should definitely be on your radar for 2022. Live streaming performances and online DJ shows are slowly replacing traditional bands at parties.
Music live streaming didn’t really take off until the pandemic forced concerts to become virtual, and in 2022, it’s going to get even bigger. Fans can get closer to their favourite artists or participate in high-quality streaming parties.
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